Website Statistics Report: Exit Pages

Overview

The Exit Pages report lists all Exit Pages and the number of times each is an Exit Page. An Exit Page is the last page a Visitor looks at before leaving your website.

Pages that have a high ranking in the Exit Pages report can often have an issue, i.e. poor layout, un-interesting content. It is worth checking through your exit pages and examining each of the pages to see if you can spot any potential issues, remembering that these are the pages that for some reason or other are the last ones Visitors are looking at before leaving your site.

Report Options

This report has two primary modes. Exit Pages can be listed by using the <title> tag or the URL. Depending on your website setup you can choose which is most useful. The Popular Pages report document has lots of good advise about setting up the <title> tags on your site and is worth reading.

If you use the “By Url” method the Url any query string parameters are shown, however all of your Websites base Urls, as set in Website Settings > Website Configuration > Website Urls, are not included. This is to make the report tidier and more viewable. However you can include these by checking the “Show Base Urls” check box.

Additionally as with most reports you can choose the date range that this report runs. There is also a printer friendly version which is available by clicking the icon in the top right of the report.

How this Report Works with the Log

Log size is very important to this report as each log record represents the data for one session. If your log is full you will be losing the oldest record with each new visitor so increasing the log size to store more data and analyse trends further back in time.

If you are performing optimisations to your website that are aimed at increasing the average return count make sure you have enough log space to store both historical data and sufficient new data to put your optimisations to the test.

To understand how to get best use of this report read Managing Website Session Log help document.

Optimising your site for this Report

This report requires no special treatment to get the best out of it other than the standard bullet points of …

• Ensure that the tracking code is placed on every page of your site
• Ensure that your log is as big as possible.