Website Statistics Report: Visitor Location by Country & City

Overview

This website statistics report shows the geographical breakdown of visitors to your website by country and city, showing one Country at a time. This report is can be accessed directly from the website menu or via clicking through from the “Visitors by Country” report.

If you click through from the “Visitors by Country” report then the country will already be selected. If you come to this report directly from the website menu then the alphabetically first country you have visitors from will be shown. Of course you can change this country and press refresh to change the country at any time.

Note, the list of countries only includes countries that you have visitors from.

As with all geographical reports the data they contain can be used to determine how well any advertising or promotion campaigns you engage in are doing in specific locations. Equally they can be useful to determine if there are any hot-beds of interest for your products and services in certain cities. Keep checking this report regularly to see if you get a peak of high interest from a specific location, it may be worth finding out why if you do.

Additional visitor location details can be found in the “Visitors by Country”, “Visitors by World Region” and the "Visitors World Map reports".

A note about visitor location data

The Geographical location data for your website visitors is worked out using the Visitors IP address. Unfortunately, or perhaps fortunately depending on your view, when the Internet was designed there were no hard and fast rules created for determining to 100% accuracy what a users geographical location is. Since then techniques have been developed to extract this information, one of which we are using. However there is no method that is 100% reliable and so any company or software that claims it can extract this information to 100% reliability should be viewed with suspicion. The method we use gives results to around 90% to 95% accuracy level, and this is about as good as it gets using any technique.

Therefore you may occasionally get the odd spurious piece of data in this and any of the visitor location reports, and so it is worth bearing this in mind when using this data.

We are happy to answer any questions you may have about this so please feel free to contact us via your supplier or the Help & Community, Support link.

Report Options

As with most reports you can choose the date range that this report runs. There is also a printer friendly version which is available by clicking the icon in the top right of the report.

How this Report Works with the Log

Log size is very important to this report as each log record represents the data for one session. If your log is full you will be losing the oldest record with each new visitor so increase the log size to store more data and analyse trends further back in time.

If you are performing optimisations to your website that are aimed at increasing the average return count make sure you have enough log space to store both historical data and sufficient new data to put your optimisations to the test.

To understand how to get best use of this report read Managing Website Session Log help document.

Optimising your site for this Report

This report requires no special treatment to get the best out of it other than the standard bullet points of …

• Ensure that the tracking code is placed on every page of your site
• Ensure that your log is as big as possible
• Use this report in conjunction with the Referrers Report to build up a picture of where visitors to your site come from.