Website Statistics Report: Visitor location by World Region

Overview

This website statistics report lists the number of sessions and page requests your website has received from the various regions of the world, for example North America, Europe, South America. Unlike the "Visitor World Map" report, these results are generated in real-time and are up-to-date each time you view this report.

This report is useful for determining which regions your market is strongest and also the effectiveness of any advertising programs, either online or off, has been. Use the date selector to determine if your campaigns have had any affect in certain regions.

The data for this report is shown in both a table and a bar chart, examples of each can be seen below:

You can drill further into Visitor geographical data by using the “Visitors by Country” and “Visitors by Country & City” reports, or take a higher view of this by looking at the Visitor World Map report that shows visitors locations on a world map.

A note about visitor location data

The Geographical location data for your website visitors is worked out using the Visitors IP address. Unfortunately, or perhaps fortunately depending on your view, when the Internet was designed there were no hard and fast rules created for determining to 100% accuracy what a users geographical location is. Since then techniques have been developed to extract this information, one of which we are using. However there is no method that is 100% reliable and so any company or software that claims it can extract this information to 100% reliability should be viewed with suspicion. The method we use gives results to around 90% to 95% accuracy level, and this is about as good as it gets using any technique.

Therefore you may occasionally get the odd spurious piece of data in this and any of the visitor location reports, and so it is worth bearing this in mind when using this data.

We are happy to answer any questions you may have about this so please feel free to contact us via your supplier or the Help & Community, Support link.

Report Options

As with most reports you can choose the date range that this report runs. There is also a printer friendly version which is available by clicking the icon in the top right of the report.

How this Report Works with the Log

Log size is very important to this report as each log record represents the data for one session. If your log is full you will be losing the oldest record with each new visitor so increase the log size to store more data and analyse trends further back in time.

If you are performing optimisations to your website that are aimed at increasing the average return count make sure you have enough log space to store both historical data and sufficient new data to put your optimisations to the test.

To understand how to get best use of this report read Managing Website Session Log help document.

Optimising your site for this Report

This report requires no special treatment to get the best out of it other than the standard bullet points of …

• Ensure that the tracking code is placed on every page of your site
• Ensure that your log is as big as possible
• Use this report in conjunction with the Referrers Report to build up a picture of where visitors to your site come from.